Studies & reports
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Moving into different business models
Outlook for newspaper publishing in the digital age. Published by PricewaterhouseCoopers.
The global publishing industry is going through a period of turmoil, as broadband penetration rises and new devices for delivering digital content arrive on the scene.
Consumers are increasingly switching from traditional print media to digital media, although the manner in which they are making the transition varies with age,
gender and nationality. In this study, PricewaterhouseCoopers have examined the outlook for newspaper publishers, advertisers and media buyers, as they adapt to the digital revolution and deal with a global economic slowdown. This survey has been carried out by PricewaterhouseCoopers in cooperation with the World Association of Newspapers (WAN).
Charge of the Viking tabloids
What's so good about Scandinavian newspapers?
Danish-speaker Kylie Davis from PANPA Sales and Marketing Advisory Group, thumbs through their pages and says newspapers can pillage some of their ideas.
Newspaper in a changing Media World, Sweden 2008
A study on the trends in Swedish newspaper readership Based on 30 years of newspapers research in Sweden. Authors are Josefine Sternvik, Ingela Wadbring and Lennart Weibull, Inst. of Journalism and Mass communication, Sweden 2008.
In shrunken suit, Sweden 2007.
A study done by Josefine Sternvik at the Institute of Journalism and Mass communication, the University of Gothenburg, Sweden.
It analyses the Swedish morning papers' transition to a compact format.
Swedish Daily Newspapers - a shrinking format?
An article published in the international trade press magazine Press business. Written by Josefine Sternvik, the Institute of Journalism and Mass communication, University of Gothenburg, in 2007.
The impact of the compact
A white paper investigating the renaissance of the tabloid format written by Dr. Mario Garcia in 2005